Unveiling "Making Moments" Greenough's Dive into the Heart of Memorable Experiences

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Nikki Festa O’Brien
December 19, 2023
Unveiling "Making Moments" Greenough's Dive into the Heart of Memorable Experiences

At Greenough, we believe in the power of moments – those transformative instances that define our journey and leave an indelible mark on our professional landscape. We also believe in the power of the work done between these landmark moments, as this is when the rubber meets the road, and real success can be substantiated. Launching in January, we are thrilled to introduce our latest blog series titled "Making Moments," which shows how these moments are made, what we do in between them, and how our team at Greenough plays a pivotal role in the process.

What is "Making Moments"?

 "Making Moments" goes beyond the ordinary, offering an inside look at the individuals who make it all happen. Through personal insights, stories, interviews, and behind-the-scenes glimpses, we invite you to get to know the faces behind Greenough. This series is not just about what we do; it's about who we are and the shared passion that propels us forward. 

Our agency is more than just a collective of professionals; we are a team of experts, each contributing unique skills and perspectives. From former broadcast journalists to CNN writers to lifelong PR professionals and integrated marketing experts, we aim to pull back the curtain and shine a spotlight on the diverse talents within our team. From creative masterminds to strategic visionaries, each blog post will delve into the intricate tapestry of our collective expertise.

What to Expect from the Series

Campaign Chronicles:

Embark on a journey through the life of our campaigns, from conception to execution. Our team members will share the challenges, triumphs, and the creative processes that breathe life into our projects. Whether it's a groundbreaking digital campaign or a heartwarming community initiative, "Making Moments" promises an intimate look into the making of memorable experiences.

Media Interactions Unveiled:

Ever wonder what happens behind the scenes of a media interview? "Making Moments" pulls back the curtain on the interactions that shape our media presence. Learn about the strategies, anecdotes, and lessons learned from our engagements with the press. It's a firsthand account of the dynamics that contribute to our evolving narrative in the industry and will even feature Q&As with notable journalists for insights into what they’re looking to cover.

Industry Trends Under the Microscope:

Stay ahead of the curve with insights into the latest industry trends. Our experts will dissect emerging themes, technologies, and strategies that define the landscape across healthcare and life sciences, business services, and technology. "Making Moments" isn't just about the present; it's about anticipating the future and being at the forefront of industry evolution.

A Personal Touch: Employee Features

"Making Moments" also invites our employees to share their stories, experiences, and perspectives. Whether it's a personal reflection on a pivotal career moment, a campaign that touched their hearts, or a Q&A with a new team member, this series is a platform for our team to connect with you on a deeper level.

Follow the series!

We invite you to join us on this exciting journey of "Making Moments." Follow our blog series as we unravel the threads that weave the fabric of our agency. Get ready for a firsthand experience of the moments that matter, the stories that inspire, and the people who make it all happen. You can also subscribe to our newsletter on LinkedIn or via email to make sure you get all the highlights!

Greenough's "Making Moments" is more than a blog series; it's a celebration of our shared journey and the promise of many more unforgettable moments to come. Stay tuned for the first installment, and let's make these moments together.

-         Nikki Festa O’Brien

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Boston Micro Fabrication

Boston Micro Fabrication

Laura Galloway, Marketing Director

As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.

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Mariana Just, Vice President, Marketing

We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.

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IQE

Steven Curwood, Director of Corporate Marketing

At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.

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Arbella Insurance

John Donohue, CEO

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

Wolters Kluwer Health

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André Rebelo, Global Marketing Communications & Public Relations

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

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Anika

Aislyn Arone, Director of Marketing

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GlobalFoundries

Laurie Kelly, Chief Communications Officer

It is hard to believe that we have been working together for less than a year. Our Greenough team joined us at the most exciting time for our company and they have been invaluable. Greenough has built a strong relationship with our CEO and others throughout our organization. They are my trusted advisors, and I am looking forward to all that we will accomplish together.

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