AI search is changing how the world discovers brands. Marka+ AI is how we’re helping clients stay ahead.

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Nikki Festa O’Brien
June 12, 2025
AI search is changing how the world discovers brands. Marka+ AI is how we’re helping clients stay ahead.
Brands are at a turning point.

Google’s AI Mode. Perplexity. ChatGPT. These tools aren’t just altering the search experience; they’re fundamentally reshaping how trust, authority, and visibility are built online.

As a brand marketing and communications firm, we’ve always believed that the future belongs to those who see the shift early and act boldly. That’s why we created Marka+ AI, our proprietary approach to AI within our brand lab Marka+ —an integrated platform for strategy, storytelling and brand awareness.

Here’s what we’re solving for:

AI search is eliminating the click.

Google’s AI Mode is the latest example of how the landscape of search and digital discovery is changing. It provides summarized answers without requiring users to visit your website. That means brand-owned content, no matter how polished, may never be seen unless it’s structured and surfaced in the right way.

G2’s VP of Research Insights, Tim Sanders, said it best when talking to Forbes, "If your brand doesn't show up in that LLM-first discovery moment, you're not even in the conversation."  

Earned media is now the gateway to trust.

AI-powered search engines prioritize third-party brand mentions, not paid or owned placements. Visibility is no longer about what you say—it’s about who says it about you.  

Narrative risk is real.

From Reddit rumors to outdated blog posts, LLMs can surface irrelevant or damaging content in an instant. You need a proactive strategy for AI reputation management—not just crisis response.

Marka+ AI is designed for this new world.

  • It decodes how AI engines interpret your brand online
  • It identifies visibility gaps across earned, owned, and aggregated content
  • It informs brand narratives that are search-smart and story-strong
  • And it powers campaigns optimized for Answer Engine Optimization (AEO)—not just traditional SEO

Because in this new era, clicks matter less. Credibility matters more.

We’re helping brands not just show up but show up with authority in the places that matter, in the moments that count. Welcome to the future of brand strategy.


Welcome to Marka+ AI.  Let’s make moments that move your business forward!

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Ameresco

Ameresco

Leila Dillon, SVP, Corporate Marketing and Communications

It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.

Boston Micro Fabrication

Boston Micro Fabrication

Laura Galloway, Marketing Director

As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.

Acrolinx

Acrolinx

Mariana Just, Vice President, Marketing

We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.

IQE

IQE

Steven Curwood, Director of Corporate Marketing

At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.

Arbella Insurance

Arbella Insurance

John Donohue, CEO

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

Wolters Kluwer Health

Wolters Kluwer Health

André Rebelo, Global Marketing Communications & Public Relations

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

GlobalFoundries

GlobalFoundries

Laurie Kelly, Chief Communications Officer

Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.

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