Greenough Communications Expands Executive Leadership as Demand Surges for AI-Powered, Human-Led Integrated Communications
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Promotions reflect continued investment in cross-sector expertise and a culture of talent development, following a year of 11% revenue growth
BOSTON, Mass., December 18, 2025 — Greenough Communications, a leading brand marketing and communications agency, today announced a series of leadership promotions following 11% revenue growth, reinforcing the firm’s AI-powered, human-led approach to integrated communications, deepening end-market expertise across technology, healthcare, life sciences, clean energy, and business services, and strengthening the agency’s commitment to developing talent and leadership from within.
The promotions reflect a year of significant growth and client impact, driven in part by Marka+, Greenough’s brand strategy engine. Since the introduction of Marka+ in 2024, the agency has more than doubled client media traction, accelerated narrative development, increased message pull-through across channels, and expanded service offerings to include brand identity, website development, and Marka+ AI visibility reports, positioning Greenough as a strategic communications partner for organizations navigating complex, rapidly evolving markets.
Christine Williamson has been promoted to Executive Vice President, where she will continue to shape integrated strategy across the agency’s core sectors. Christine has been foundational in scaling Marka+ AI across client engagements, helping transform how organizations develop thought leadership, respond to market shifts, and articulate their strategic position to key audiences.
Jessika Parry has been promoted to Senior Vice President and Head of Brand Marketing, continuing to lead the agency’s brand strategy and creative services practice. Under her leadership, Greenough has established a differentiated integrated model where brand strategy, campaign development, PR and executive visibility operate as one — a major factor in why clients are choosing Greenough over traditional PR-only or branding shops.
Grace Bonacum has been promoted to Vice President, Brand Marketing & Communications, and Angela Andrews has been promoted to Vice President of Media, expanding Greenough’s depth in both message market fit and high-impact story development. Emily Fang has been promoted to Vice President, where she will continue to lead high-visibility media strategy and integrated campaigns across technology, energy and global infrastructure.
To support culture and capabilities development at scale, Kayla Fedorowicz has been promoted to Director, Head of Agency Experience, leading training, mentorship, and team development programs — an expansion that aligns with the agency’s two workplace awards this year and its continued focus on upskilling in an AI-transformed landscape. Additionally, Lauren Jackson has been elevated to Vice President of Finance and Operations, ensuring operational rigor and clarity as the agency continues to grow.
“As our CEO has said, this is the strongest PR collaboration he has experienced in over 15 years," said Gerardo A. Dada, CMO and Field CTO at Catchpoint. "Greenough is a true strategic partner for us. Their approach has made our thought leadership sharper, bolder, and more influential over the last few years we have worked together. Their work has had a significant influence on how customers understand the value we bring to the market and how the company is perceived.”
This year, Greenough expanded client partnerships across its core sectors, including new relationships with organizations such as InMarket, QuidelOrtho and Integrity Growth Partners. The agency was also named a 2025 Inc. Power Partner Award Winner and recognized as a Ragan Top Places to Work in Communications. Additionally, the agency partnered with The PRSA Foundation and leading industry agencies to support Foster the Future, an initiative dedicated to expanding access and opportunities for BIPOC students pursuing careers in communications, as part of the agency’s long-term commitment to building a more inclusive and future-ready talent pipeline.
“The market is rewarding brands that communicate with precision, authority and creativity. That’s exactly where we win,” said Nikki Festa O’Brien, CEO, Greenough Communications. “By integrating AI-powered insight with deep sector expertise, we help our clients lead conversations, not chase them. This leadership team is built for what’s next, and we’re already seeing it in the results.”
About Greenough Communications
Greenough Communications provides brand marketing and communications for the moments that matter and specializes in creating the moments in between. Named a Top Agency by PR Daily, we hire purposefully and have assembled a team of strategic thinkers with integrated capabilities and unmatched industry experience across industries, including technology, healthcare, business services, and the climate transition. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
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