Paving the road to HLTH: 2025 Highlights
Every fall, HLTH brings together the most influential voices shaping and investing in the future of digital health. Unsurprisingly, the event turned into an unofficial AI conference this year… it didn’t matter what the conversation was about - every panel and interview linked back to how AI was driving impact, from harnessing wearable data and advancing preventive care to deploying clinical AI agents and helping hospitals do more with less.
Anyone who’s attended HLTH also knows it’s one of the most exciting and chaotic weeks of the year. That’s why we start early for clients and don’t put all our eggs in one basket. Our team began outreach nearly two months before the conference, releasing news outside of crowded news cycles, securing interviews well in advance, and positioning our clients to shape key storylines before the show even began.
Teladoc Health not only kicked off the event with a welcome reception at Topgolf, but they also generated strong buzz with feature stories in Modern Healthcare and MobiHealthNews after launching AI monitoring solution to address workplace violence, while Wolters Kluwer Health made headlines with an exclusive in Newsweek and a wave of influencer activations that drove nonstop booth traffic for live demos of their new UpToDate Expert AI solution. And, unfortunately, we lost count of how many times someone said, “I saw the new UpToDate all over LinkedIn and had to come test it out myself.”
The payoff of our rolling thunder strategy? More than 20 pieces of coverage going into the event and 10 on-site interviews scheduled across both clients with some of the most impactful reporters in their space. Not only did we secure product features, but we were also able to position our clients to drive conversations around how AI is reshaping care models and changing the way doctors treat patients. The most important thing is that our clients left nothing on the table and we’re still expecting more coverage to appear.
Have FOMO? Let’s start planning for ViVE and HIMSS 2026!
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
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Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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