Is a Supply Chain Master’s the new MBA? Inside MIT’s SCM program
We often talk about the media work we do, but Greenough also has a full suite of brand marketing services. Through these capabilities, we’ve been working closely with MIT’s Center of Transportation & Logistics to increase applications for its Supply Chain Master’s program.
When we first onboarded, the team told us they wanted more collaboration on the program – no problem there! We dug in quickly to understand their competitive messaging, what makes them different from other programs and how can we weave that into a story that drives their digital campaigns. This storytelling approach (which you may have heard us talk about before 😉) helped us drive a 38% increase in the number of U.S.-based applicants, while driving their cost per application down by 20%.
In year two, we doubled down on our message, reinforcing the value that a Master’s in Supply Chain can offer in advancing your career, pivoting to a new role or embracing new challenges (because we hear supply chain is a pretty big issue in 2025…). After applications closed this spring, we were thrilled to again see an increase in applicants by over 10% -- but perhaps more impactful is this increase in the face of numerous challenges that target both higher ed and supply chain industries.
As we look ahead, our story continues to evolve, working in lockstep with the MIT team to embrace the opportunities ahead in supply chain as this field takes center stage. And if you’re interested in getting your Master’s of Supply Chain in 10 months or less, you know where to find us!
“The Greenough Communications team quickly became an extension of our own, immersing themselves in the nuances of our supply chain master’s curriculum, understanding what resonates with prospective graduate students, and identifying strategies to increase admissions. They bring a smart mix of paid and owned activations, push us to think differently, and consistently come to the table with fresh, creative ideas. Year after year, they’ve helped us meet and exceed our goals.”
- Dr. Maria Jesus Saenz, Executive Director of the MIT Supply Chain Management Master’s program
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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