Get to know one of our newest Moment Makers: Ashley Richardson

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Jessika Parry
January 22, 2024
Get to know one of our newest Moment Makers: Ashley Richardson

As Greenough continues its exciting journey of growth, we are delighted to welcome new team members with their unique talents into our dynamic team. One such addition is Ashley Richardson, a skilled professional with a background in mass communications and a wealth of experience in the PR field.

After earning her bachelor's degree in mass communications from the University of South Florida, Ashley started her career in PR as a writer. Over the years, she has collaborated with clients in various sectors, allowing me to become more adaptable in delivering impactful communications.

This diversity of stories allows her to bring a unique perspective to our current clients, and her passion for hard-hitting news stories and data has naturally led her to thrive in the dynamic realms of healthcare and technology.

Read on to learn more about what makes her tick, and where she gets her passion for storytelling!

Guilty Pleasure - Embracing the Power of Sleep:

A: Sleeping in is my biggest guilty pleasure, for sure. While some people may see it as lazy or unproductive, I find that adequate sleep is the secret to my productivity. I function best on 8-10 hours of sleep, so prioritizing it is a must. My friends and family have learned not to plan early morning excursions for me!

Hobby Outside of Work - A Passion for Exploration:

A: Traveling takes the top spot as my number one hobby (if that counts as a hobby!). Exploring new places and immersing myself in different cultures is a source of immense joy. Additionally, I have a love for reading, although finding time for it proves challenging. Making space for more reading is a resolution for 2024.

Best Advice Received - Shooting for the Moon and Continuous Learning:

A: This one is two-fold: never tell yourself no and never stop learning. My dad instilled in me the idea of shooting for the moon, encouraging me to pursue even the seemingly craziest ideas. Trying it out before counting myself out has been a guiding principle. Another crucial piece of advice is to never believe I'm done learning. In the ever-evolving PR industry, assuming you know everything is the quickest way to get left behind. The learning never stops.

Most Memorable Client Win – Helping make ViVE a Winning Experience:

A: One of the standout moments in my career was spearheading a media outreach campaign for a healthcare client that was attending ViVE and expected us to secure several media briefings for the executive in attendance. I helped craft a comprehensive outreach plan that resulted in us securing several on-site briefings. What made this achievement particularly memorable was the client’s decision to attend a crucial industry conference was confirmed at the eleventh hour. Despite this last-minute revelation, my team and I pivoted, and the client not only got their briefings, but also an uptick in media coverage post-event. So, it was a great win!

What You're Most Excited About in Joining Greenough:

A: I am thrilled to be a part of Greenough and contribute to its vibrant culture. The prospect of working with a team that values innovation, growth, and impactful communication is exactly what I need at this stage of my career. Greenough's commitment to excellence aligns with my professional aspirations, and I look forward to creating meaningful connections and driving success in this environment.


Ashley’s journey reflects the spirit of growth and adaptability that defines Greenough. Her diverse experiences and commitment to continuous learning make her a valuable member of our team, and a secret weapon for achieving impactful client results. Stay tuned for more insights from the vibrant personalities shaping the future of Greenough!

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Boston Micro Fabrication

Boston Micro Fabrication

Laura Galloway, Marketing Director

As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.

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Acrolinx

Mariana Just, Vice President, Marketing

We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.

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IQE

Steven Curwood, Director of Corporate Marketing

At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.

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John Donohue, CEO

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

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Wolters Kluwer Health

André Rebelo, Global Marketing Communications & Public Relations

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

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Aislyn Arone, Director of Marketing

Christine, Ben, Angela and the remainder of the Greenough team are amazing and continuously exceed expectations. They are a true and trusted partners of our organization and consistently go above and beyond. We are grateful to have the team at Greenough as one of our valued partners and look forward to working with them for years to come.

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Laurie Kelly, Chief Communications Officer

It is hard to believe that we have been working together for less than a year. Our Greenough team joined us at the most exciting time for our company and they have been invaluable. Greenough has built a strong relationship with our CEO and others throughout our organization. They are my trusted advisors, and I am looking forward to all that we will accomplish together.

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