Executive Visibility Campaign: intero.ai’s First 60 Days

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Nikki Festa O’Brien
February 26, 2025
Executive Visibility Campaign: intero.ai’s First 60 Days

interos.ai, a leader in AI-powered supply chain risk intelligence, sought a strategic communications partner to elevate thought leadership for its newly appointed CEO and amplify brand awareness. This initiative followed a $40 million strategic growth round backed by funds managed by Blue Owl Capital, at a time when conversations around tariffs, port strikes, sustainability, and supply chain cyber threats were reaching a peak.

From day one, our team seamlessly integrated with the interos.ai team, delivering measurable impact within the first 60 days. We launched a high-profile NYC media tour, securing meetings with The New York Times, The Wall Street Journal, The Washington Post, Bloomberg, and Forbes. This momentum culminated in the launch of the 2025 Supply Chain Predictions report, which garnered a feature in Forbes: AI Risks Include Data Poisoning and Model Corruption.”

Beyond media engagement, we played a pivotal role in positioning CEO Ted Krantz on the global stage, supporting his presence at Davos for two critical panels:

  • The Need for Speed: Adapting to Disruption, Risk, and Uncertainty in Global Supply Chains
  • Hacking Trade and Investment

These strategic activations generated an estimated $1M+ ROI through partner conversations and brand deals.

“Can’t recommend Greenough Communications and Nikki Festa O'Brien and her team enough! In the first month, they have already kicked so many goals—securing major Tier 1 media, getting us invited to a top thought leadership forum, and building long-term relationships with reporters. Plus, they’re amazing to work with—lovely, smart, proactive people who feel like an extension of our team.” — Lexi Sydow, VP, Marketing, interos.ai

It’s been an exciting journey, and we’re all in on creating impact around the moments that come next!

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