AI Is Moving Faster in Healthcare Than Almost Any Other Industry
If there’s one truth that came through loud and clear at Inovalon Empower, it’s that AI isn’t the future of healthcare—it’s the present. From the infusion of data into care delivery to the redesign of workflows and revenue cycles, the industry is embracing transformation at a speed rarely seen in regulated sectors. As one panelist put it, “AI is moving faster in healthcare than almost any other industry.”
That pace isn’t just about technology; it’s about necessity. The pressures on the system are immense: clinician burnout, administrative overload, rising costs, and inequities that technology can no longer ignore. Inovalon’s leadership team and partners made it clear that the only way forward is through smarter integration of AI and data to reduce friction, elevate care quality, and restore the joy of practicing medicine.
From Adversity to Innovation: Lessons from Amy Purdy
Perhaps the most powerful reminder of what’s possible came from Amy Purdy’s inspirational keynote, On My Own Two Feet: From Losing My Legs to Learning the Dance of Life. Her message transcended the personal and was a masterclass in resilience and reinvention that every innovator in healthcare could take to heart.
Her words: “True resilience is not about bouncing back. It’s about bouncing forward,” which perfectly captures what this moment demands of the healthcare industry. The system can’t return to the way things were. Instead, it must reimagine itself: embracing creativity, breaking through limits, and transforming adversity into fuel for change.
Amy’s story—of using imagination to literally build new tools for herself—mirrors what Inovalon and its partners are doing with AI. When existing systems and processes can’t meet the need, we invent new ones. When friction slows us down, we reengineer it. That’s the essence of innovation: seeing possibility where others see constraint.
Where Technology Meets Humanity
What makes Inovalon’s work different is its focus on the human element. As leaders from CMS, Medtronic, Google, and across the healthcare ecosystem noted, success depends not only on how advanced the technology is, but also on how seamlessly it integrates into people’s lives.
“Healthcare generates 30% of the world’s data—yet 75% of it is still on-prem,” one panelist reminded us. That data, when connected, tells the story of human experience in healthcare, what breaks, and what heals. The opportunity now is to harness that data responsibly and empathetically, ensuring that AI amplifies the clinician’s intuition and the patient’s voice, rather than replacing them.
Bouncing Forward Together
As Amy said, “Maybe our challenges are ironic blessings—gifts that help us go further than we ever thought possible.” That’s exactly the spirit of this year’s Empower conference. Healthcare’s challenges are enormous, but they’re also invitations to think boldly, collaborate deeply, and build more intelligent systems that put people first.
Inovalon’s mission is to make the healthcare ecosystem more efficient, equitable, and intelligent, and it feels even more urgent after this gathering. The message is clear: AI isn’t just accelerating healthcare transformation; it’s redefining what’s possible when technology and humanity move forward together.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Let's start a project together.
