From foundation to elevation, building the new Sentact brand
When four healthcare innovators came together under the Sentact name, the opportunity was bigger than just a new logo and brand — it was a chance to define an entirely new standard for safety, quality, experience and regulatory readiness in healthcare. Building on the strengths of each legacy company, Greenough helped Sentact articulate a unified story with a modern, differentiated positioning in the market. We developed a complete visual identity system including a refreshed logo, color palette and design language, pairing it with clear, compelling messaging that communicates a robust, end-to-end offering for mission‑critical healthcare initiatives.
At the heart of the new brand is the tagline “Reimagining the Path to Exceptional Care.” This line captures Sentact’s mission to power safety, quality and patient experience programs that drive better outcomes, regulatory readiness and measurable organizational improvements. Working closely with the Sentact team, we built a messaging architecture that connects this promise to the day‑to‑day realities of clinicians, administrators and operational leaders. The result is a brand foundation that makes it easy for every stakeholder—internal and external—to understand who Sentact is, what they deliver and why it matters.
“Uniting four innovators under the Sentact name wasn’t just about creating a new brand. It was about raising the bar for safety, quality and experience in healthcare,” said Daniel Hart, CEO, Sentact. “Greenough helped us transform a complex story into a clear, compelling vision that every stakeholder can see themselves in. Our new brand and digital presence don’t just reflect who we are today; they give us a powerful platform to reimagine the path to exceptional care for years to come.”
The rebrand was designed to be lived, not just launched. Greenough extended the new Sentact identity into a full website redesign, ensuring the digital experience reflects the company’s evolved value proposition and integrated capabilities. We supported internal communications and change management to get employees and key stakeholders informed, engaged and excited about the new brand direction. Now, Sentact is turning its focus to brand awareness, leveraging the new platform to build market visibility and momentum in a highly competitive healthcare landscape. Check out the new Sentact here!
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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