Bringing Visibility to Tecsys and the Healthcare Supply Chain
Hospital pharmacies are under serious strain from drug shortages and specialty cost inflation to regulatory whiplash and tariff uncertainty. Instead of simply reacting to headlines, we helped Tecsys shape them.
We launched a national survey of 200+ hospital C-suite, supply chain and pharmacy leaders to quantify what they’re facing on the frontline. The findings were impossible to ignore: 44% cited drug shortages as their top operational challenge, one-third pointed to regulatory compliance and specialty drug costs, and nearly half said shortages and pricing pressures are severely impacting financial performance. Even more striking? Only 20% reported full, real-time visibility across care settings.
To anchor the campaign, we secured an exclusive with Healthcare Brew, positioning Tecsys CEO Peter Brereton as a clear-eyed voice on why pharmacy supply chains are “ripe” for AI and why real-time visibility is table stakes when lives are on the line. The story highlighted the stakes—U.S. hospitals spend $144 billion annually on drugs—and tied the data to practical, Tecsys-enabled solutions, including AI-powered demand forecasting and real-time RFID tracking.
We didn’t stop at media coverage (though there was plenty). We built an always-on thought leadership engine, securing multiple executive bylines and a video interview with Pharmaceutical Commerce—then brought the story to life with a Texas Children’s Hospital case study highlighting $14M in annual medication savings enabled by real-time visibility. We amplified the campaign through targeted social engagement and equipped the sales team with a library of data-driven assets and coverage to sustain momentum and extend the survey’s impact well beyond launch day. The result? A full-funnel campaign that positioned Tecsys as the heartbeat of mission-critical supply chains to start 2026, a core tenet of our partnership.
“This study represents an important voice in the pharmacy supply chain conversation, and the Greenough team brought it to market with the visibility and authority it deserved. They operated as a true extension of our organization — combining strategic counsel, deep healthcare expertise, and strong media relationships to ensure the findings resonated with the audiences that matter most,” said Shannon Karl, Chief Marketing Officer of Tecsys.
Have a survey in the works? Let’s make it headline-worthy.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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