Spring Intern, Sarah DiFederico, Finds her Passion for PR at Greenough
In celebration of National Internship Awareness Month, we asked our spring intern, Sarah DiFederico, to reflect on her experience at Greenough so far and share what she’d like other interns to know.
While everyone has heard of public relations, few really know what it means to work in this field until they’ve actually dipped their toe in the water. PR internships are a great way for students to get exposure to this field before entering the job market. We hope Sarah’s blog helps educate other college students and prospective interns who are looking to embrace PR as a possible career path!
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As my Junior year as a Communications major at the University of Massachusetts, Amherst comes to a close, I can thank Greenough Brand Storytellers for increasing my love for public relations and making this year my most memorable yet.
Being an intern at Greenough has meant a lot to me. Everyone I have met along the way has been eager to help me execute a wide range of projects and learn new skills to succeed. Since starting in January, I have already accomplished so much, such as creating social media posts for both client and agency accounts, writing press releases and securing publication opportunities, and compiling briefing documents for media interviews. Each of these projects has made me feel valued by the team and like a key contributor to the company.
Greenough has given me everything I expected and more as my first work experience and internship in the communications field. I was welcomed by the team with open arms and have seen firsthand how the team works efficiently and professionally with each other to ensure the best outcomes for clients. The Greenough team has always been extremely hands-on, and my questions never fail to be answered thoughtfully and thoroughly, which has provided me with the perfect balance of support and constructive criticism as I get my feet wet working at a fast-paced agency.
As we enter summer and my college classes conclude, I am looking forward to spending more time working at Greenough. I anticipate becoming even more immersed in the day-to-day client work and rolling up my sleeves to drive great results.
I credit Greenough and my PR teammates for my success and am extremely thankful for everything I have experienced to date and what I know I will continue to learn in the future.
Sarah DiFederico
What our clients say
Heidi Bullman
Public Relations Manager, Sodexo
Greenough is absolutely an extension of our PR team and they’ve had no challenges in navigating the complexities of a highly matrixed organization like Sodexo. They’ve been instrumental in telling our story in the New England market and beyond and as a result, our partnership continues to evolve and expand.
Janine Buonomo
Digital Communications and PR lead for Weavr Health
The Greenough team has been instrumental in helping us with our Marketing and PR projects. They truly care about our business and we see them as part of our team. Their expertise and background has helped us flesh out many ideas to avoid missteps before they happen. Not only are they intelligent and nimble, but they are a pleasure to work with.
John Donohue
CEO, Arbella Insurance
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Andre Rebelo
Global Marketing Communications & Public Relations, Wolters Kluwer
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
Aislyn Arone
Director of Marketing, Anika
Christine, Ben, Angela and the remainder of the Greenough team are amazing and continuously exceed expectations. They are a true and trusted partners of our organization and consistently go above and beyond. We are grateful to have the team at Greenough as one of our valued partners and look forward to working with them for years to come.
Laurie Kelly
Chief Communications Officer at GlobalFoundries
It is hard to believe that we have been working together for less than a year. Our Greenough team joined us at the most exciting time for our company and they have been invaluable. Greenough has built a strong relationship with our CEO and others throughout our organization. They are my trusted advisors, and I am looking forward to all that we will accomplish together.
Integrated Marketing
Content Development
Public Relations
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Integrated Marketing
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Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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