Taking IGEL to the Center Stage at Now & Next®
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The endpoint is no longer a device management afterthought, and IGEL Technology is making sure the industry knows it.
When IGEL brought its entire ecosystem to Miami for #NowandNext2026, we were there to help make the moment count. Partners on stage. Customer stories showcased. Product announcements that raised the bar. Media and analyst conversations that moved the needle. The energy in the room was at an all-time high.
The conversations we heard were all pointing in the same direction: the endpoint has moved from the periphery of IT strategy to its center. This isn't a subtle shift, it's a fundamental rethinking of where security, resilience, and business continuity actually live. The endpoint is now the frontline.
CEO Klaus Oestermann drove that point home with clarity and conviction. The message from IGEL was centered on building organizations that can prevent breaches and have the ability to rebound instantly when something inevitably goes wrong. It wasn't about patching vulnerabilities or playing defense, but having a preventative security model baked into the OS itself. That vision resonated throughout the entire event.
As Neil C. Hughes put it in his event recap: “the culture behind a technology company often tells you as much as the technology itself.” We couldn't agree more, including bourbon tastings, executive dinners that turned a network into friends and dancing the night away at LIV Nightclub with the team and celebrating a successful event with the entire community. That's IGEL.
Driving IGEL’s Media Execution & On-site Impact
On-site and in the weeks leading up to the event, we supported 20+ media and analyst interviews throughout the three-day conference, helping amplify multiple announcements the company shared, including 23+ product updates, partner news and customer highlights. Coverage began circulating during the event itself, including features in Tech Talks Network, IT Europa, and Channel Insider, and continued to grow in the following week – with podcasts and articles appearing across the globe. At the end of the event, we saw a strong market impact with 48 earned mentions and 31.1M reach, reflecting immediate traction from event announcements. PR drove rapid visibility and clear narrative pull-through across resilience, Zero Trust, endpoint security and the new platform positioning.
What We're Taking with Us
Weeks like Now & Next are moments that matter — for our clients, our team, and the entire community around the brand.
Securing coverage and filling a media schedule is just the starting point. The real work looks like this: curating the perfect dinner menu, coordinating travel from three dozen locations so no one misses a keynote, building meticulous trackers to prevent any event hiccups, crafting customized itineraries, staffing four briefings simultaneously, QR-coded press kits, and a "we can do anything" attitude from start to finish.
The late nights, early mornings, and pre-event scrambles are all worth it when you're executing alongside partners like Yocasta, Alonso, and Carl.
We witnessed a community fired up about the future and a brand positioned at the center of where it’s heading. And we’re just getting started!
Have a flagship event coming up? Let's make it a moment.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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