The Boston Globe's Future of Medicine Summit: 5 Predictions on Where Healthcare is Heading

Greenough Favicon
Sean Chase, Abby Ramsay, and Julianna Ferreiros
October 1, 2026
The Boston Globe's Future of Medicine Summit: 5 Predictions on Where Healthcare is Heading

Medicine is being rewritten in real time, and most of us are still catching up to what that means for how we prevent, detect, and treat disease. New tools reach patients faster than the guidelines meant to guide them, and that shift set the tone for the Boston Globe's Future of Medicine conference last month. Physicians, researchers, and policy leaders spent the day working through what that means for prevention, care delivery, and how much we're willing to hand over to AI. These are the five predictions from that day we're keeping a pulse on.

1. AI will get better at spotting outbreaks. Deciding who regulates it is the harder problem.

AI's role in predicting and detecting pathogens came up again and again throughout the day, and the optimism in the room was real. The technology is catching signals that human surveillance alone would miss, and it's only going to get sharper. But the same capability cuts both ways. The tools that help detect dangerous pathogens are the same tools that could help someone engineer them, and there was no clear sense of how close we actually are to guardrails that address that.

What stood out most is that the answer may not come from the systems already in place.

The FDA and existing healthcare oversight weren't built for something moving at this pace, and the more likely path forward looks like entirely new regulatory bodies built specifically for AI rather than an update to the old ones. What that looks like in practice is still unclear. The prediction here is that the next few years will be less about what AI can do for pandemic prediction, and more about the slow work of building oversight that can actually keep up with it, especially as public health funding cuts make the infrastructure to act on early warnings harder to sustain.

2. Health monitoring stops being an appointment and starts being constant.

A shift away from periodic checkups toward continuous, AI-enabled monitoring ran through much of the day's conversation. Instead of waiting for a scheduled test or a patient to notice symptoms, AI could track health data in the background and flag when something actually needs attention.

It's an easier future to picture than a comfortable one. There's a real risk of what got called "cognitive surrender," accepting an AI's output because the expertise to question it isn't there, and that risk only grows the more gets handed off to models that claim to be unbiased.

The likely path is that continuous monitoring takes off first in low-stakes settings like general wellness tracking, and moves much more slowly into anything tied to an actual diagnosis or treatment decision, where the cost of a wrong call is higher and the willingness to fully automate is lower.
3. Personalized mRNA cancer vaccines will move toward standard care, if healthcare can figure out how to pay for it.

mRNA cancer vaccines from Moderna and Merck are showing promise for lowering the risk of melanoma recurrence or death by roughly 49%. At the Boston Globe Future of Medicine Summit, Dr. Michelle Brown of Moderna’s Oncology team walked through how personalized vaccines are becoming possible with the adaptability and speed of mRNA technology. Because every tumor carries its own fingerprint, this new generation of vaccines will not only be a tool to manage and treat cancer, but Dr. Toni Choueiri of Dana-Farber and Dr. Vinod Balachandran both agreed that mRNA vaccines will quickly soon become part of standard care and we’ll eventually develop the technology to hopefully prevent cancer occurrence altogether.  

4. More care will start outside the hospital.

When we saw Boston Legacy FC, Boston's professional women's soccer team, on the summit agenda, we were curious. The session challenged our assumptions about what care looks like and where it happens. Healthcare isn't one-size-fits-all, and the future of medicine might not start in a hospital at all. That’s something we’re very close to, partnering with Teladoc Health, largest virtual care company in the world, and Lumeris, who’s bringing AI assistants to primary care teams and their patients.  

Boston Legacy FC is partnering with Collegium Pharmaceutical to reach individuals and families affected by ADHD and other neurodevelopmental conditions. The session described cross-sector collaboration as the key to bringing care into the community and argued how sports organizations have an obligation to create inclusive environments and help move healthcare forward. The idea that stuck with us was "havens," places where people already spend time that bring care to them. We expect more health systems and life science companies to partner with teams, venues and community groups, and more of those partnerships to be pitched as care delivery rather than sponsorship.

5. Prevention will become increasingly personalized, not one-size-fits-all.
The next phase of medicine will move beyond telling everyone to follow the same prevention playbook.

As diagnostics, genetics, environmental data and AI improve, clinicians will be better able to identify which risks matter most for an individual and intervene earlier, potentially before disease develops.

That could fundamentally change what we mean by prevention. Instead of waiting for a patient to develop symptoms or relying on broad recommendations based on age or population-level risk, healthcare could increasingly use a person's individual biology, environment and health data to determine where intervention is most likely to make a difference. The goal is not simply to monitor people more closely, but to understand why someone may be at risk and act before that risk becomes disease.

The challenge will be turning all of that information into care people can actually access and trust. More data does not automatically mean better prevention, and the healthcare system will have to figure out which signals are meaningful, when to act on them and how to make increasingly personalized prevention available beyond those who can afford the most advanced care.

Where this leaves us

We left the summit more hopeful than we arrived.

The science is moving fast, and the conversations in the room showed people are working just as hard on the systems around it.

Regulators are rethinking oversight for AI. Clinicians are working out how to use continuous monitoring without giving up their judgment. Oncologists are preparing for cancer vaccines to become part of routine care. Health systems are finding new ways to reach people where they already are. Prevention is becoming something medicine can actually deliver, and the organizations that help get it to patients have a real opportunity to lead that work.

Prev post
Next Post
Greenough Communications

What our clients say

Ameresco

Ameresco

Leila Dillon, SVP, Corporate Marketing and Communications

It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.

Boston Micro Fabrication

Boston Micro Fabrication

Laura Galloway, Marketing Director

As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.

Acrolinx

Acrolinx

Mariana Just, Vice President, Marketing

We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.

IQE

IQE

Steven Curwood, Director of Corporate Marketing

At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.

Arbella Insurance

Arbella Insurance

John Donohue, CEO

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

Wolters Kluwer Health

Wolters Kluwer Health

André Rebelo, Global Marketing Communications & Public Relations

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

GlobalFoundries

GlobalFoundries

Laurie Kelly, Chief Communications Officer

Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.

Greenough - Integrated Marketing

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Let's start a project together.

Greenough - Brand Strategy