Future Ready Healthcare Survey: Amplifying a Vision for Tomorrow’s Care
GenAI is everywhere, but is it actually making an impact? That’s one of the questions that Wolters Kluwer sought to answer in its newest report, Future Ready Healthcare. Through one of the broadest surveys of the healthcare industry – spanning everyone from frontline nurses to the C-Suite – the report offers elucidating takeaways on the gap between GenAI appetite vs. readiness and what’s hindering progress.
We partnered with their team from initial concept through report development on a multi-faceted and integrated digital and thought leadership campaign to amplify this data across the market. By highlighting critical insights and fostering dialogue on healthcare innovation, this project exemplifies how we transform data into impactful narratives.
Key results from the campaign:
- Nearly 100 media placements within three weeks of survey launch, appearing in outlets ranging from Modern Healthcare and TechTarget to Newsweek.
- Strategic thought leadership amplification, including op-eds and interviews that positioned Wolters Kluwer as a key voice in healthcare transformation and driving responsible adoption of GenAI in healthcare.
- Broad engagement with audiences across the healthcare ecosystem, from providers to policymakers, driving conversations around future-readiness.
We have loved partnering with Wolters Kluwer to extend their “Future Ready” campaign into healthcare, ensuring their messages not only reach the right audiences but also resonate deeply. Through creative storytelling, strategic outreach, and integrated amplification, we didn’t just hit the mark(a)—we set a new standard for what’s achievable.
Dive deeper into the survey results: Explore the Insights
2026 Update:
As AI becomes embedded across the healthcare experience, Wolters Kluwer Health set out to better understand how patients, physicians and nurses are using the technology, and where expectations, trust and governance are falling behind. This summer, we worked with their team to launch the second edition of the Future Ready Healthcare Survey Report, translating a robust data set into an integrated earned media campaign built around the questions reporters and their audiences are asking about AI in healthcare. The findings showed that AI has already entered the exam room: 42% of patients frequently bring AI-generated information to appointments, and 59% of providers say they engage with it. Where the two sides diverge is on risk. Clinicians are focused on preserving sound clinical judgement, with 74% concerned AI could erode critical thinking, while patients are looking for greater accountability, with 75% concerned about who is responsible if AI contributes to harm.
The campaign generated more than 20 feature stories in the first month, spanning trade and national media and positioning the Future Ready Healthcare report as a key source of insight on AI adoption in healthcare. The research was featured across leading healthcare and technology outlets, including Fierce Healthcare, TechTarget, STAT, and Healthcare IT Today, helping establish the survey as a benchmark for conversations around responsible AI in medicine. We built out a paid activation strategy, collaborating with outlets like Modern Healthcare to elevate the research among key buyer audiences.
Greenough also secured a series of substantive media conversations for Chief Medical Officer Dr. Peter Bonis, including interviews with Newsweek, Healthcare Dive, and NPR. These conversations moved beyond the survey findings to explore how AI is fundamentally changing the patient journey and the clinician-patient relationship. As Peter shared with Newsweek:
"AI is not just something that healthcare organizations are implementing within the walls of the health system. It's something that's shaping the patient journey well before they enter the doctor's office. That influences the dynamics of clinical decision-making in important ways.”
Rather than treating Future Ready Healthcare as a one-day announcement, the data and key themes are serving as an ongoing thought leadership platform that pairs proprietary research with timely executive insights. The result was a campaign that elevated both the data and Wolters Kluwer Health's clinical expertise, positioning the organization as a trusted voice on one of healthcare's most important conversations.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Let's start a project together.
